The CwF+RtB business model means “Connecting with fans and Reason to buy.” It seems like a simple enough concept but it’s seemingly the most effective business model out there today. You don’t even have to be specifically talking about music, it pretty much applies to any business. Trent Reznor is really known for using this business model successfully. Techdirt came up with this model and they have a detailed description here: ( I would highly recommend atleast trying out the CwF+RtB model because what do you have to lose? I bet you’ll see results.